Artist. Writer. Cat Lady. Neurodivergent. Bookworm. Planet-conscious.

Lead User Researcher at Etc. Health, part of BT Group

I help software companies grow by becoming great at creating demand for their products or services. #jtbd #product #marketing #innovation #growth #research

I am highly inquisitive and still trying to master the art of deduction. Twitter: @officialgrahani Linkedin: Grahani Garibaldi