In recent years, the product function has evolved considerably. So has the organizations’ approach to product development and product leadership — enter product centricity. Against this changing landscape, product owners, managers, designers and researchers are having to adapt. What is driving this evolution and what will happen next? The Product function is changing Back in…

I am currently conducting a series of interviews with product leaders and have begun to form the view that the prevailing opinions about customer and product centricity are flawed. The current wisdom The many definitions of product centricity suggest it is about the company focusing “attention on the product regardless of the customers…

In July 2013, UX24/7 was launched with little fanfare. After 12 months of planning and agonizing we were finally ready and began the journey which led us to this anniversary — 10-years since our launch! Amongst other things, the planning had involved reaching out nervously to people in my network…

If you are recruiting hard to get participants, that is those with an incidence rate (IR) of below 1% then this post is for you. …

I have read a lot recently from researchers worried about their future and the future of the industry. This post seeks to make sense of what is going on and identify a future for researchers and draws on some recent interviews I conducted. The mounting evidence There is growing concern amongst researchers that…

I recently interviewed some of my senior Design Research colleagues located around the world, to gain their perspective across a number of areas including customer centricity of the brands they work with and their respective markets. You can find the full interviews on our YouTube channel here. …

AI is heading our way, and whether you like it or not, if you are a design researcher, it will impact the way you work. To me, the opportunities far out way any fears you may have and here is a summary of the reasons why. The impact on researchers A range of things…

Businesses are spending millions on understanding what is happening but how much are they investing to understand why? I recently interviewed one of my clients following an engagement we had just completed with them. I asked him what he would say to anybody considering doing UX Research and he told me: “I think it’s so important. These days most digital marketers will use data, and they will be…

Design Research is the study of people mental models, behaviours and jobs to be done with the aim of creating products and services that are customer centric from inception to delivery. Design Research allows us to learn about human wants and needs, whether it be external customers or internal users…